Taking stands that show awareness (in social media, public statements, rethinking advertising, or political spending), and having hard conversations (such as in the context of external crises) are important. However, really driving change and centering dignity comes through sustained action that connects with and supports local communities, and responds to urgencies that affect the lives of workers, while critically thinking about the systems that directly affect a workforce, especially when the rights of employees and communities in which organizations operate are under threat. Where there is misalignment between what’s presented externally and what employees feel internally, trust breaks and dignity suffers.

“Every time we turn our heads the other way when we see the law flouted, when we tolerate what we know to be wrong, when we close our eyes and ears to the corrupt because we are too busy or too frightened, when we fail to speak up and speak out, we strike a blow against freedom and decency and justice.” – Robert F Kennedy

• Operations

• Events

• Community affairs/foundation/philanthropy

• Communications teams

• Policy/legal

• Executive/senior leadership teams

• Inclusion and diversity teams

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