Internal communications

The 2021 Edelman Trust Barometer found that regular communication with employees plays an increasingly central role in how much employees trust their employers. They are an important driver of workplace culture and how employees feel, whether through intranet site postings, all hands/all staff/team meetings, internal bulletin boards, or organization-wide announcements and emails, including about policies and benefits. In these communications, which should promote core values, transparency, and people-focused topics and be paired with reinforcing messages in individual teams or departments, it’s crucial to think about what the organization is signaling as a priority through what is and isn’t spoken about, and who is and isn’t speaking about it. And inclusive language should be a touchstone for all internal communications.

  • Human resources communications/operations/benefits

  • Communications (including any internal-focused communications staff)

  • Management teams

  • Inclusion and diversity teams

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