Campaign toolkits

Each school year, John Lewis Young Leaders chapters design a yearlong campaign focused on mobilizing peers to take action, build power, and participate in advocacy through organizing. The resources in these toolkits help support and shape those campaigns.

Whether you’re a seasoned youth activist or you’re building a club or student organization for the first time, these guides can help you harness your classmates’ collective energy to make real changes.

Know who you are organizing and why

We walk you through how to use on-campus organizing to identify your constituency, build your base, and provide your members with an opportunity to develop as leaders.

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Build coalitions

In this guide, we’ll show you how to work together with your peers in other organizations to come up with similar (and sometimes new) ideas and actions to benefit your causes. Together with on- and off-campus partners, you can create tangible, positive change in your community.

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Embrace digital organizing

Learn how to effectively apply key digital organizing strategies to your constituency, get creative with different social media platforms, and stay organized as you activate your base.

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