Digital Communications Manager


Digital Communications Manager

Communications Department

Reporting to: Vice President of Communications

Full-Time, Exempt

Location: New York, NY or Washington, DC (Due to current COVID-19 status, this position may be remote until further notice)

Robert F. Kennedy Human Rights is seeking applications for it’s Digital Communications Manager position to lead our rapidly expanding digital footprint, including our social media presence, website, and SEM efforts.

The Communications department is the core team dedicated to the visibility of Robert F. Kennedy Human Rights and their work is key to the organization’s future success. The more people know about the great work we do, the larger the impact we can make as we serve our mission. The Communications team is focused on taking the organization to the next level, enhancing our reputation and increasing our visibility.

Reporting to the VP of Communications, the Digital Communications Manager will supervise the Project & Graphics Manager and a full-time Digital Marketing Fellow. Responsibilities include supporting major organizational events and campaigns throughout the year, and, working closely with the VP of Communications, partnering with all of our programs to help refine and execute messaging and communications.


Digital Communications:

  • Spearhead digital strategic plans for advocacy campaigns, events, and programmatic initiatives.

  • Collaborate with Executive Team members and key stakeholders to develop rapid responses, engaging social media content, and website content.

  • Responsible for reporting digital KPIs and writing semi-annual social media audits:
    • Propose new and revised strategies and content accordingly.

    • Assist in producing quarterly reports for our Board of Directors.

    • Produce semi-annual social media audits.

  • Work with internal stakeholders to keep the organization’s social media activity coordinated by sharing information and conveying RFKHR social media guidelines.

  • Manage relationships with external stakeholders and partners within the RFK Human Rights network

  • Contribute to website maintenance and edits alongside other members of the Communications Team.

General Communications:

  • Works with VP of Communications to develop communications plans (game plans) for communications campaigns. Works with the team’s Project and Graphics Manager and other members of the communications team to implement plans.

  • Collaborates with the team’s Project and Graphics Manager to maintain a consistent brand identity, produce social media assets, and additional collateral.

Supervisor Responsibilities

  • Participate in the recruitment, hiring, and training of department staff.

  • Advocate for and support direct report's decision-making and innovation with program and collaboration across the organization.

  • Provide feedback and guidance for team members to successfully comprehend and align individual goals with program and organization goals and strategies.

  • Provide constructive and timely performance evaluations for team members.

  • Successfully align programmatic goals across the organization with RFK Human Rights’ strategic priorities.

  • Advocate for additional resources, staff capacity, or training needed for team success in discussion with the VP of Communications.

A successful candidate must have the following skills and experiences

  • At least 4 years of digital communications and social media management experience;

  • Demonstrated experience managing social media platforms and executing digital content creation;

  • A demonstrated passion for RFKHR’s mission and demonstrated commitment to community-centered advocacy;

  • Excellent writing abilities, especially with deadlines for a range of audiences

  • Familiarity with Associated Press writing style;

  • Experience with Google Analytics, Sprout, Airtable, Craft CMS, Google Ads, Mailchimp, and Salesforce.

  • Strong analytical, research, and problem-solving skills—a strategic thinker!

  • Strong supervisory and leadership skills, you manage individuals and a team collaboratively with a commitment to fostering individual and collective development and growth mindset.

  • Strong verbal and written communication skills;

  • Strong attention to detail and able to scope out errors, including a willingness to own and fix mistakes;

  • Exceptional time management, including the ability to manage multiple tasks and projects at once;

  • High level of integrity and discretion in handling confidential information;

  • Innovative thinking, willingness to voice your opinions, and a strong work ethic are essential;

  • Strong sense of teamwork that builds positive relationships with colleagues and stakeholders, and a willingness to help others;

  • Believes in inclusivity when working with colleagues with different backgrounds, experiences, and perspectives.

Preferred but not required qualifications

  • Experience working within the non-profit/human rights space.

Benefits and other Perks

  • Flexibility and independence to help manage your work and home life: Staff have the ability to occasionally work from home or telecommute (post-COVID).

  • RFKHR values your health: RFK Human Rights covers 100% of individual-only costs of our platinum medical, dental, vision benefits, and subsidizes the cost for dependent coverage.

  • RFKHR understands the importance of financial planning and saving:
    • An automatic contribution of 7% of your salary after your first year of employment.

    • A College Saveup/Loan PayDown program with an automatic $100/monthly contribution for any current loans or future loans.

    • An automatic monthly cell phone & internet speed stipend of $125/monthly to offset any phone & internet expenses.

    • Employees receive a $1,000 benefits card each calendar year to use towards food and home & life purchases to help support work from home needs.

  • RFKHR values your growth: RFK Human Rights provides an annual $2,000 professional development stipend to all full-time staff to use towards any courses, conferences, or training that would further one's professional learning and development. As well as professional development days/hours to complete these courses.

  • RFKHR loves to celebrate human rights advocates and our hard work! We do so by hosting award ceremonies, galas, summer outings, holiday parties, potlucks, domestic and international staff retreats, and spur-of-the-moment social outings.

To Apply

  • Submit your resume and cover letter to with “Your Name + Digital Communications Manager” in the subject heading.

  • In your cover letter please include how you heard about this role, your qualifications, and why you’re interested in this position.

No phone calls please. RFK Human Rights will contact qualified candidates directly.

Robert F. Kennedy Human Rights is an equal opportunity employer and believes we are stronger and more effective by working internally and externally with people of all abilities, diverse backgrounds, and a range of perspectives, particularly those who have historically been marginalized or underrepresented. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We do not discriminate in our hiring practices and in order to build the strongest possible workforce, actively seek a diverse applicant pool.