2025 #RippleOfHope Gala Social Media Toolkit
The Robert F. Kennedy Ripple of Hope Award honors exemplary leaders across government, business, advocacy, and entertainment who have demonstrated an unwavering commitment to social change and worked to protect and advance equity, justice, and human rights. This year’s laureates—Martin Cabrera, Jr., Stephen Colbert, Earvin “Magic” Johnson, and Darren Walker—will be honored at the annual Ripple of Hope Gala on December 9 in New York City.
General Tips
Please tag official RFK Human Rights social media accounts and use #RippleOfHope in all of your posts as it increases your chances of us directly engaging with you on RFKHR’s channels.
Lean into the trend cycle. Try out a social trend that speaks to you and your audience. Ex: Use trending audio to accompany your carousel post. Create a Reel featuring behind the scenes moments from the night.
Follow Along
Sample Posts:
We encourage you to personalize, tag RFK Human Rights accounts, and adapt each message for all social media platforms.
Honored to be at this year’s @RFKHumanRights #RippleOfHope Gala celebrating the work of Stephen Colbert, Earvin “Magic” Johnson, Darren Walker, and Martin Cabrera Jr. Inspired by Senator Robert F. Kennedy’s 1966 Day of Affirmation address to students in South Africa at the height of Apartheid, the Ripple of Hope Award reflects his belief in human dignity and in our collective power to advance equity, justice, and human rights.
What an inspiring night at the @RFKHumanRights #RippleOfHope Gala, honoring leaders who remind us what courage looks like in action. Congratulations Stephen Colbert, Earvin “Magic” Johnson, Darren Walker, and Martin Cabrera Jr.!
Honored to support @RFKHumanRights at their annual #RippleOfHope Gala, advancing justice, human rights, and accountability in the U.S. and abroad.
Proud to stand with @RFKHumanRights, turning hope into action and defending human dignity across the globe. #RippleOfHope
Event Photos
Click here to download photos from the event.