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After founding the first European television stations entirely dedicated to music, Videomusic (1984) and Super Channel (1988), Maria Lina Marcucci was nominated to serve as Vice President of the Tuscany Regional Government and Regional Minister for Culture, Communications and Entertainment from 1995 to 1999.

From 2002 to 2007, Marcucci served as President of the Board of L’Unità, a national Italian newspaper on political, economic and cultural issues, re-launched in 2001. In 2001, she founded Campus Studi del Mediterraneo, a non-profit foundation promoting experimental learning activities in innovative sectors of higher education.

Since 2005, she has been Chairman and Legal Representative of the Robert F. Kennedy Foundation of Europe. She also serves as Chairman of Sestant and Sesant International and Vice Chairman of the Kendrion Group.